A GOOD RESEARCH SHOULD SATISFY the FOLLOWING CONDITIONS.

Principles and Practices of Marketing
  • Completeness-it should not leave out important details or procedures of the research.
  • Accuracy-it should report the exact findings of the research without exaggeration.
  • Clarity-should be clear in terms of sentences, expressions and explanations used.
  • Conciseness-the research report should be brief and should not elaborate on unnecessary details or be repetitive.
  • Simplicity
  • Future oriented-focus on long term goals as opposed to short term goals.
  • Time bound
  • Economical in terms of cost.
  • Utilize the principles of the scientific (step step) method wherever possible.
  • Creativity ie think “outside the box”.
  • Should follow the ethics of the society.
  • Realistic –achievable and measurable



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