A shift of demand curve to the left (decrease in demand) can be brought about the following factors

Business studies study module
  • A decrease in people’s incomes.
  • A decrease in the price of a substitute product.
  • Lower population in the area.
  • Negative changes in tastes, fashions and preferences towards the product.
  • The introduction of a new but cheaper substitute.
  • Deterioration in the terms of sale e.g. lower discounts



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