A shift of demand curve to the right (increase in demand) can be as a result of

Business studies study module
  • An increase in the people’s incomes.
  • An increase in the price of a substitute product.
  • An increase in population.
  • An improvement in terms of sale e.g. where better discount are given
  • A decrease in the price of a complementary product.
  • An improvement in tastes, preferences towards particular product.



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