A trademark

  • Ensures that consumers can distinguish between products
  • Enables companies to differentiate their products
  • Is a marketing tool and the basis for building a brand image and reputation
  • May be licensed and provide a direct source of revenue through royalties
  • May be a crucial component of franchising agreements
  • May be a valuable business asset
  • Encourages companies to invest in maintaining product quality
  • May be useful for obtaining financing

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