Advantages of personal selling

Business studies study module
  • It is more flexible than any other method for the marketer is able to meet the needs of different people
  • It enable the prospective customer to know more details about the product before making a decision
  • The sales person is able to demonstrate the use of the product
  • The seller is able to get immediate feedback on the product
  • The seller is able to obtain the personal contact of the prospective buyer
  • It gives the buyer an opportunity to negotiate the terms of purchase
  • It takes care of both literate and illiterate prospective customer
  • The seller is able to persuade the prospective buyer to buy the product

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