ASPECTS of CUSTOMER SERVICE

Principles and Practices of Marketing
  • Attitude and appearance-a customer service representative must be congenial,presentable and approachable e.g. when communicating on phone they should be pleasant and an understandable voice be used. The concern of the customer is the top priority and the representative can not allow his/her mood or other internal issues destruct his/her from this priority.
  • Convenience ie easy to approach.
  • Follow up-this can be done sending an email or calling or even visiting the customer.
  • Communication-e.g. if you are doing repairs on someone scar,calling the customer and updating him on progress or sending an email to keep him upraised of the situation cold be a very smart way to proceed.



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