BUSINESS RESPONSIBILITIES to SHAREHOLDERS and OTHER BUSINESSES.

Principles and Practices of Marketing
  1. Pay dividends to shareholders.
  2. Sensitize shareholders on the need to plough back profits and growth and expansion of business.
  3. Ensure fairness in relation with competition based on the rule of ethics(avoid unfairness ie low/high cost).
  4. Ensure professional practices(body rules) in day to day activities of business.
  5. Practice ethical marketing.



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