Principles and Practices of Marketing
  1. Maintain impartiality towards political affairs.
  2. Observing the laws of land.
  3. Paying taxes and rates.
  4. Contributing towards good economic conditions of the country.
  5. Safeguarding against illegal business practices e.g. selling black market goods.
  6. Ensuring fair play to all the participants of the economy ie employees, shareholders, creditors and customers.
  7. Ensure maximum production according to the priorities of various sectors laid down by the government i.e quota system.
  8. Avoid over exploitation of limited natural resources.

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