- Coined trademarks – it denotes no relationship between the mark and the goods and services e.g. Kodak. It affords the possibility of expansion to a wide range of product
- Arbitrary marks – this is a mark or word meaningful in our language and its applied to a product or service eg. Apple
- Suggestive marks – they are used to suggest certain features, qualities, ingredients and characteristics of a product. It differs from arbitrary marks because it seeks to suggest desirable attitudes or products e.g. Imara Daima Simba
- Descriptive mark – its descriptive of a particular product or service. It must become destructive over a significant period of time to gain consumer recognition before registrstion.
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