SERVICE REVISION QUESTIONS

Principles and Practices of Marketing

Highlight 4 ways in which physical evidence is important to serve organization Explain 4 indicators of good service quality (8 marks) Explain criteria that customers rely on when evaluating service quality (12 marks) There are certain marketing mix elements that Read More …

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PLACE REVISION QUESTIONS

Principles and Practices of Marketing

Lopta ltd intends to make delivery process more effective. Explain ways in which an organization would capture this objective (10 marks) Sungu ltd manufactures a wide range of household products. Highlight the benefits the organization could derive from the intensive Read More …

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PRICE REVISION QUESTIONS

Principles and Practices of Marketing

Highlight the circumstances under which an organization would find it necessary to reduce the price on its products (10 marks) Hamisi intends to start a hotel business in middle class residential area. Highlight 4 factors that should guide Hamisi in Read More …

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