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Category: Principles and Practices of Marketing

Principles and Practices of Marketing
May 26

Principles and Practice of Marketing – KNEC

admin1 CommentPrinciples and Practices of Marketing

SPONSORED: Would you like to buy and Download these notes in pdf form for offline viewing and Printing? click here SPONSORED: Would you like to buy and Download these notes in pdf form for offline viewing and Printing? click here Read more

Principles and Practices of Marketing
Jan 13

SERVICE REVISION QUESTIONS

adminLeave a commentPrinciples and Practices of Marketing

Highlight 4 ways in which physical evidence is important to serve organization Explain 4 indicators of good service quality (8 marks) Explain criteria that customers rely on when evaluating service quality (12 marks) There are certain marketing mix elements that Read more

Principles and Practices of Marketing
Jan 13

CUSTOMER BEHAVIOR REVISION QUESTIONS

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State 4 characteristics of a consumer market Identify 4 demographic variables that an organization may use to segment a consumer market Highlight the criteria that should be used in assessing the suitability of a market segment (8 marks) Describe 5 Read more

Principles and Practices of Marketing
Jan 13

EMERGING ISSUES in MARKETING REVISION QUESTIONS

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Explain 6 benefits that a marketing company society derives from integrating I.T. in the marketing activities (12 marks) Mwaki Ltd sells mobile phone accessories and its sales have been increasing steadily for the last 5 years. Explain 6 factors that Read more

Principles and Practices of Marketing
Jan 13

CUSTOMER CARE REVISION QUESTIONS

Teacher MartinLeave a commentPrinciples and Practices of Marketing

Poor customer care in an organization can manifest itself in various ways, outline these ways (10 marks) List 3 objectives of customer care programme in an organization (3 marks) Customers of ABC Co. Ltd have been complaining about the process Read more

Principles and Practices of Marketing
Jan 13

PROMOTION REVISION QUESTIONS

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Explain the reasons that would make an organization find it necessary to advertise its products (10 marks) Banco limited periodically gives discounts to its customers. Explain reasons that may account for this ( 8 marks) Jambo limited intends to advertise Read more

Principles and Practices of Marketing
Jan 13

PLACE REVISION QUESTIONS

adminLeave a commentPrinciples and Practices of Marketing

Lopta ltd intends to make delivery process more effective. Explain ways in which an organization would capture this objective (10 marks) Sungu ltd manufactures a wide range of household products. Highlight the benefits the organization could derive from the intensive Read more

Principles and Practices of Marketing
Jan 13

PRICE REVISION QUESTIONS

adminLeave a commentPrinciples and Practices of Marketing

Highlight the circumstances under which an organization would find it necessary to reduce the price on its products (10 marks) Hamisi intends to start a hotel business in middle class residential area. Highlight 4 factors that should guide Hamisi in Read more

Principles and Practices of Marketing
Jan 13

PRODUCT REVISION QUESTIONS

adminLeave a commentPrinciples and Practices of Marketing

Lyex a manufacturer of cooking oil has been experiencing a decline in sales of its products. Explain measure that the company could take to reverse the trend (10 marks) Give reasons for popularity of plastic packages as used by many Read more

Principles and Practices of Marketing
Jan 13

MARKETING ENVIRONMENT REVISION QUESTIONS

adminLeave a commentPrinciples and Practices of Marketing

Outline 4 factors in economic environment which may affect marketing activities in an organization (4 marks) Demographic variables? Explain 5 legislations likely to affect operation of a business in Kenya (10 marks) Explain 6 environmental factors that influence the business Read more

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