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TOPIC 1: NATURE AND SCOPE OF MARKETING Meaning of marketing Goals of marketing Marketing philosophies Historical development of marketing Role of marketing in economic development TOPIC 2: MARKETING INFORMATION SYSTEMS Meaning of marketing information systems Sources of marketing information Market Read More …
State 4 characteristics of a consumer market Identify 4 demographic variables that an organization may use to segment a consumer market Highlight the criteria that should be used in assessing the suitability of a market segment (8 marks) Describe 5 Read More …
Explain 6 benefits that a marketing company society derives from integrating I.T. in the marketing activities (12 marks) Mwaki Ltd sells mobile phone accessories and its sales have been increasing steadily for the last 5 years. Explain 6 factors that Read More …
Highlight 4 ways in which physical evidence is important to serve organization Explain 4 indicators of good service quality (8 marks) Explain criteria that customers rely on when evaluating service quality (12 marks) There are certain marketing mix elements that Read More …
Poor customer care in an organization can manifest itself in various ways, outline these ways (10 marks) List 3 objectives of customer care programme in an organization (3 marks) Customers of ABC Co. Ltd have been complaining about the process Read More …
Explain the reasons that would make an organization find it necessary to advertise its products (10 marks) Banco limited periodically gives discounts to its customers. Explain reasons that may account for this ( 8 marks) Jambo limited intends to advertise Read More …
Lopta ltd intends to make delivery process more effective. Explain ways in which an organization would capture this objective (10 marks) Sungu ltd manufactures a wide range of household products. Highlight the benefits the organization could derive from the intensive Read More …
Highlight the circumstances under which an organization would find it necessary to reduce the price on its products (10 marks) Hamisi intends to start a hotel business in middle class residential area. Highlight 4 factors that should guide Hamisi in Read More …
Lyex a manufacturer of cooking oil has been experiencing a decline in sales of its products. Explain measure that the company could take to reverse the trend (10 marks) Give reasons for popularity of plastic packages as used many Read More …
Outline 4 factors in economic environment which may affect marketing activities in an organization (4 marks) Demographic variables? Explain 5 legislations likely to affect operation of a business in Kenya (10 marks) Explain 6 environmental factors that influence the business Read More …