CHALLENGES FACING TH EMARKETERS TODAY.

Principles and Practices of Marketing
  • Global economy.
  • Changes in technology
  • Income gap
  • Environmental imperative and social responsibilities
  • Aging population
  • Later marriages
  • More divorce
  • Single and smaller families
  • Emergence of distinct ethnic consumer groups.
  • Proliferation of more varied lifestyles.
  • Stringent government policies
  • Poor infrastructure.
  • Inadequate finances.



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