Characteristics of human wants

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  • They are many, numerous and unlimited.
  • They continually change with time and other factors.
  • Some are repetitive e.g. supper, lunch etc.
  • Wants are competitive
  • Wants are complementary-Used together e.g. shoe polish and a shoe.
  • Wants are habitual that they always occur e.g. toothpaste, perfume etc.
  • Wants are universal-Everybody wants them.



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