CUSTOMER BEHAVIOR REVISION QUESTIONS

Principles and Practices of Marketing
  1. State 4 characteristics of a consumer market
  2. Identify 4 demographic variables that an organization may use to segment a consumer market
  3. Highlight the criteria that should be used in assessing the suitability of a market segment (8 marks)
  4. Describe 5 stages of Maslows Hierarchy of Needs in relation to need for shelter (10 marks)
  5. Explain 5 reference groups a customer can belong to (10 marks)
  6. Explain 4 psychological factors that may  influence how customers make their purchase decisions (8 marks)
  7. Chapchap cooperative society is considering entering into new market segments. Explain the criterial that it may use to determine a good market segment (10 markets)
  8. Relevance of Maslows Hierarchy of Needs theory to a marketer (8 marks)
  9. Describe the stages of the buyer decision making process (8 marks)
  10. Describe the main stages in organization buying process (12 marks)
  11. Highlight the personal factors that may influence the consumer behavior of an individual (8 marks)
  12. A buying organization requires certain information about suppliers in order to identify the most appropriate supplier. Describe 4 sources of such information (8 marks)



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