CUSTOMER CARE

Principles and Practices of Marketing

This refers to activity of  looking after customers and  helping them with complaints and problems. It involves provision of service before and after purchase. Customer care is also a third party provider that takes customers calls,answers their questions,address their concerns,and solves their problems etc, and submits detailed reports on such activities to the principal(client).

It involves putting systems in place to maximize your customer’s satisfaction with your business.



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