This are direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships.the new direct marketing models include:advances in direct marketing include emergence of catalog companies,direct mailers and telemarketers.
BENEFITS AND GROWTH OF DIRECT MARKETING.
BENEFITS TO BUYERS;
- Easier to know the current models in the market as per ones needs
- Wealth of comparative information is allowed.
- Interaction and immediate feedback is possible
- Privacy is enhanced.
- Enhances greater product access and selection.
BENEFITS TO SELLERS;
- It is a tool for customer relationship buildings ,better targeting and customization.
- It can be timed to reach prospects at just right moment.
- Higher readership and response is enhanced.
- There are numerous internet and online benefits which one enjoys ranging from,
- Reduce costs and increased speed and efficiency.
- Avoids expenses of rent,insurance utilities(owning a store).
- Improve efficiency of channel and logistic functions.
- Costs less than communicating on paper through the mail
- Greater flexibility is enhanced in terms of production quotas and the needs of customers.
- It is usually a global medium- ie across all nations