Principles and Practices of Marketing
  1. Goods-phones,shoes,soaps,detergents
  2. Services;hotel,hair dress
  3. Events-trade shows,world cup, valentine,
  4. Persons-rudisha, oliech.winfrey.
  5. Places-city or state.
  6. Organisations-airtel, safcom,bidco,equity.
  7. Ideas-this is mainly encountered by many social marketers i.e.  don’t drive and drink.
  8. Experiences –e.g. a trip to Mount Kilimanjaro, lake turkana etc.
  9. Information-this is usually the knowledge created and disseminated by universities and colleges through teaching and publications mainly in media.
  10. Properties-mainly real estates as well as financial instruments.

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