- Goods-phones,shoes,soaps,detergents
- Services;hotel,hair dress
- Events-trade shows,world cup, valentine,
- Persons-rudisha, oliech.winfrey.
- Places-city or state.
- Organisations-airtel, safcom,bidco,equity.
- Ideas-this is mainly encountered by many social marketers i.e. don’t drive and drink.
- Experiences –e.g. a trip to Mount Kilimanjaro, lake turkana etc.
- Information-this is usually the knowledge created and disseminated by universities and colleges through teaching and publications mainly in media.
- Properties-mainly real estates as well as financial instruments.