EMERGING ISSUES in MARKETING REVISION QUESTIONS

Principles and Practices of Marketing
  1. Explain 6 benefits that a marketing company society derives from integrating I.T. in the marketing activities (12 marks)
  2. Mwaki Ltd sells mobile phone accessories and its sales have been increasing steadily for the last 5 years. Explain 6 factors that can be attributed to increase in sales (12 marks)
  3. Explain 4 emerging trends that a firm should consider in its marketing operations in order to be competitive (8 marks)



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