ENTREPRENEURIAL ENVIRONMENT

Entrepreneurship-and-Communication-Skills-notes

Introduction

Different types of entrepreneurs portray certain characteristics and patterns of behavior which could be all learned and/or acquired depending on the entrepreneur’s environmental background.

Entrepreneurs may play various roles in the enterprise. They scan the environment, identify opportunities, plan, organize resources, oversee production, marketing and liaise with their employees. They also innovate and bear risk.

This sub-module unit focuses on the types, qualities and roles of an entrepreneur in an enterprise.

Specific objectives

By the end of this sub-module unit, the trainee should be able to:-

  1. Describe the type of entrepreneurs
  2. Describe the qualities of an entrepreneur
  3. Explain the role of an entrepreneur in an enterprise

 


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