FORMS of DIRECT MARKETING

Principles and Practices of Marketing
  1. Face to face selling.
  2. Tele marketing-using phones to sell directly to customers.
  3. Direct mail-letters,ads,samples,fold outs are used.the media used here include;voicemail,email,fax mail and physical mail.
  4. Catalog marketing-this is mainly through print,video or electronic catalogs.
  5. Direct response television marketing-this is direct marketing via television,including direct response television advertising or  commercial home shopping channels.
  6. Kiosk marketing- refers to information and ordering machines placed in stores and airports.it is different from vending machines because a kiosk  does not dispense the actual product.
  7. Internet/online marketing-this is marketing conducted through interactive online computer systems which link consumers with sellers electronically ie internet and commercial online services.



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