FUNCTIONS of MIDDLEMEN/INTERMEDIARIES

Principles and Practices of Marketing
  1. Contacting function-this involves being link between the producer and the consumer.
  2. Market feed back(communication)-they relay information to consumers about the product and collect feedback from the customers to the manufactures.
  3. Breaking the bulk-this is in smaller quantities that customers can afford.
  4. Physical distribution-this is transportation of products from producer to the consumer.
  5. Demand stimulation function-through advertising,personal selling and sales promotion.
  6. Advancing credit to their clients
  7. Storage function-warehousing goods on behalf of the producers.



(Visited 13 times, 1 visits today)
Share this on:

Leave a Reply

Your email address will not be published. Required fields are marked *