Principles and Practices of Marketing
  1. Press relations-this involves news and information about the organization in the most positive way.
  2. Product publicity-this include sponsoring effort in order to publish specific product.
  3. Corporate communication-this is promoting understanding of the organization through internal and external communication.
  4. Lobbying-this involves dealing with legislators and government officials to promote certain issues within a company or defeat certain laws and regulations.
  5. Counseling-this involves advising management about public issues and about the companys position and includes advising them on action to take in the event of a product failing to meet customer expectations.

Leave a Reply

Your email address will not be published. Required fields are marked *