- Press relations-this involves news and information about the organization in the most positive way.
- Product publicity-this include sponsoring effort in order to publish specific product.
- Corporate communication-this is promoting understanding of the organization through internal and external communication.
- Lobbying-this involves dealing with legislators and government officials to promote certain issues within a company or defeat certain laws and regulations.
- Counseling-this involves advising management about public issues and about the companys position and image.it includes advising them on action to take in the event of a product failing to meet customer expectations.
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