HANDLING CUSTOMER COMPLAINS

Principles and Practices of Marketing

There will always be customers who complain after completing the sale. Like customer objections,don’t view complains negatively.rather they are often a very  good way to;

  1. Obtain valuable customer feedback on products.
  2. Assess  customer attitudes to company policies.
  3. Address customer needs that were not previously identified.

It is evident that customer complaints can be a good selling opportunity.



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