Principles and Practices of Marketing

Societies have moved from agriculture and individual self sufficient to an economy built around division of labour and specialization,urbanization and industrialization.it should however be noted that production for individual self sufficiency is not marketing because there is no exchange going on hence exchange or trade laid the foundation of marketing and is the corner stone of marketing.

This is clearly shown by the following orientation stages;

Leave a Reply

Your email address will not be published. Required fields are marked *