IMPORTANCE /VALUE of ADVERTISING/PROMOTION

Principles and Practices of Marketing
  • Used to inform consumers about a new product or an existing product mentioning the features of the product.
  • Used to persuade consumers to purchase a particular brand where such a brand is believed to be offering quality for the value of money spent the consumer.
  • Used in comparing one brand directly or indirectly to another or to existing competitors brands available in the market.
  • Used to remind consumers that they need to purchase the product.
  • Indicate new uses of an existing product.
  • Give information of price changes,special offers etc.
  • Build brand recognition.
  • Increase market share and demand.
  • Increase the number of retail outlets.

10.Build overall company image.

11.Reach new segment/areas.

12.Develop overseas markets



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