- Internal: between people in the same business
- External: with people outside the business
- Internal communication is particularly important. It links together all the different activities involved in a business. It also aims to ensure that all employees are working towards the same goal and know exactly what they should be doing and by
Examples of internal communication include:
- Formal meetings and briefings
- Intranets
- Wikis, blogs, podcasts, internal social media tools
- Informal meetings where employees can meet with senior management
- Conference calls & webinars
- Internal newsletters, brochures, and other printed materials
- Team briefing sessions
- Message boards
- Training packs (e.g. induction materials
- External communication is where the business
communicates with people & organizations’ outside of the business. This is closely linked with the idea of “stakeholders” – i.e. those who have an interest in the activities and results of the business
Examples of external communication include:
- Press releases
- Social media feeds
- Online videos and webinars
- Marketing materials (e.g. adverts, brochures, direct mailings)
- Published financial information (e.g. accounts)
- Letters, emails and telephone conversations with customers and suppliers
- Reports to government and other agencies