• For exchange potential to exist there are certain activities that should be met. Outline the conditions (10 marks)
  • Mako Ltd, a newly established organization intends to adopt the marketing concept in its operations. Explain benefits that an organization would derive from such a move (10 marks)
  • List 3 objectives that a company may pursue (3 marks)
  • Outline 4 circumstances under which the selling concept of marketing philosophy may be applicable (8 marks)
  • Unsought goods; overcapacity; sales targets; customer relations not a priority
  • 2 circumstances under which a company may adopt the selling concept (2 marks)
  • Describe 5 aspects of the selling concept as applied companies today (10 marks)
  • -prescribes that consumers will not buy enough of organizations products unless it undertakes a lot of selling and promotional effort.
  • -organizations must advertise their products and employ sales persons to communicate with consumers with the aim of convincing them to buy the products.
  • -It is applicable for unsought goods i.e. insurance, microwave
  • it aims at informing, communicating and promoting a companys product.
  • Explain 5 areas in which a company can differentiate itself from others in order to remain competitive (10 marks)
  • Discuss 4 marketing principles that a company is expected to follow to meet the changing trend of society (8 marks)
  • Highlight 4 pillars of marketing concept (4 marks)
  • State 3 benefits that an organization could derive from adopting marketing concept philosophy ( 3 marks)
  • Explain 6 roles of marketing in a society ( 9 marks)
  • State 3 characteristics of satisfied customers (3 marks)
  • Outline 3 aspects that are emphasized marketing concept (3 marks)
  • Describe the historical development of marketing (8 marks)
  • Digital Ltd practices societal marketing to promote the welfare of society. Explain 6 activities that the firm may be carrying out (9 marks)
  • Faith is a marketing student who has finished her course intends to practice business. Explain 5 entities that she can market (10 marks)
  • Discuss 5 social criticisms of marketing (10 marks)
  • Describe the 6 key stages in the historical development of marketing (12 marks)
  • Explain how marketing concepts influence a firms marketing activities (10 marks)
  • Describe 4 ethical practices that a firm should uphold when carrying its marketing activities (8 marks)
  • Describe 6 business tools a marketing company may use to ensure customer satisfaction (12 marks)
  • Describe 4 marketing goals that a firm may have when planning its activities (8 marks)
  • Describe 5 business opportunities that may exist for a firm to exploit (10 marks)
  • Describe 5 effects of marketing activities/ social activities of marketing (10 marks)
  • Outline 4 elements of the marketing process (4 marks)
  • Explain 6 reasons why companies should ensure that their customers are satisfied (9 marks)
  • State 3 features of the product concept philosophy ( 3 marks)
  • consumers will favor products that offer the most in quality, performance, and innovative features
  • If  a company designs attractive products then consumers will have to buy the product.
  • Explain 4 roles of marketing in society (8 marks)

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