Management responses to globalization

  • Creation of  global  businesses  through  setting  up off-shore production and marketing operations
  • Consolidation with   off-shore   firms   through   mergers   and acquisition to gain access to markets and resources
  • Creation of alliances with other firms to share customers and technology
  • Outsourcing to off-shore suppliers to benefit from lower costs
  • Attempt to shift to a global culture in marketing and human resource management.

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