This is any activity that a business organization undertakes to build brand awareness. They include;
- Product placement in entertainment-video games; Hollywood where people pay to enjoy this services.
- Trade shows
- Search engine marketing-ranking.
- Newsletters and articles
- Cold calling via phones
- Website design
- Buying
- Selling
- Transportation
- Financing-mostly in sponsorship programs.
- Standardization and grading.
- Advertising
- Branding, packaging and labeling.