Principles and Practices of Marketing

This is any activity that a business organization undertakes to build brand awareness. They include;

  • Product placement in entertainment-video games; Hollywood where people pay to enjoy this services.
  • Trade shows
  • Search engine marketing-ranking.
  • Newsletters and articles
  • Cold calling via phones
  • Website design
  • Buying
  • Selling
  • Transportation
  • Financing-mostly in sponsorship programs.
  • Standardization and grading.
  • Advertising
  • Branding, packaging and labeling.

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