Principles and Practices of Marketing
  1. To attract new customers promising them superior value.
  2. To keep the current customers satisfying them accordingly.
  3. Creating brand awareness.
  4. Engaging the customers-e.g. the wings to fly program me adopted equity bank.
  5. Building positive reputation towards a firm ie, good public relations to the outside world as well as the corporate social responsibility.(C.S.R) as well as customer relationship management(C.R.M).
  6. To ensure company’s growth
  7. To offer education to the customers
  8. Talent remittent.
  9. To ensure profit margins are okay due to the returns on the investments.
  10. To increase sales volume
  11. To increase a firms market share.
  12. To offer quality products.
  13. To ensure employee welfare.

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