PRODUCT LIFE CYCLES STAGES

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PRODUCTS LIFE CYCLE STAGES
Like people,products go through a life cycle in that they are born,grow,age and eventually die…
FIVE LEVELS of a PRODUCT
. Core benefit – The fundamental service or benefit that the customer is really buying.…
NEW PRODUCT DEVELOPMENT PROCESS
New products has three forms. New to the world-this is a truly unique product that…
PRODUCT MIX DECISIONS
PRODUCT MIX VS PRODUCT LINE: 1.Product Mix of a company refers to a set of…
Reasons why a new product fails.
Inappropriate promotion being used. Stiff competition from the competitors. Highly priced commodities. Poor quality products.…
PRODUCT
Product refers to anything that can be offered to a market for attention, use, or…