RETAILING

Principles and Practices of Marketing

This refers to all activities involved in selling goods or services directly to final consumers for their personal, non-business use.

Retailer-Business whose sales come primarily from retailing

DESCRIBE WAYS IN WHICH ADVANCES IN TECHNOLOGY HAVE ENHANCED THE LEVEL OF CUSTOMERS SERVICE PROVISION BY RETAILERS/GROWING IMPORTANCE OF RETAIL TECHNOLOGY.

  • Check-out scanning systems.
  • Online transaction processing.
  • Electronic fund transfer.
  • Electronic data interchange.
  • In-store television
  • Improved merchandise-handling systems
  • Rfid
  • Wireless transactions.

ROLES OF RETAILERS.

This roles are mainly classified into three main scopes;consumers,wholesalers and manufactures. They include.

  1. Bringing easy access to goods.
  2. Offers a wide variety of goods.
  3.  Stocks goods for consumers
  4. Bulk breaking large stocks for consumers as well as wholesalers and manufacturers.
  5. Offers after sale services.
  6. Ensures regular supply of goods
  7. Offers credit facilities.
  8. Offers outlet for goods.
  9. Offers storage facilities
  10. Offers financial services buying from the wholesalers and manufacturer.
  11. They usually necessitate or conduct product promotion for goods.
  12. Offers financial advice to product  response consumers.



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