ROLE PLAYED CUSTOMER CARE

Principles and Practices of Marketing
  1. To create customer loyalty-after offering good customer care for them in terms of advertising, their problems and complains in proper manner; customer loyalty is created.
  2. Addressing customer’s complaints.
  3. Solving problems of customers.
  4. To enhance sales performances in that good customer care is likely to attract a large customer base hence improving sale performance.
  5. It is used as a marketing tool.
  6. Creates a good corporate image of the firm.
  7. To receive customers.
  8. To handle customers complaints
  9. Handle difficult customers.



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