Ideas can be generated from:

  1. Hobbies/personal interests
  2. Personal skills/experience
  3. Franchises – An agreement where manufacturers or sole traders of a trade mark, product/service gives exclusive rights for local distribution to independent retailers in return for their payment of loyalties and their willingness to conform to standardized operating procedures. Common type of franchise are those that offer name, image and method of doing business and operating procedure.
  4. Mass media (newspapers, magazines, TV, internet)
  5. Business exhibitions
  6. Surveys
  7. Customer complaints
  8. Changes in society
  9. Brainstorming
  10. Being creative

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