STEPS USED to IMPROVE QUALITY of MARKETING INTELLIGENCE.

Principles and Practices of Marketing
  • Training and motivating the sales force to identify and report new developments.
  • Motivating retailers and distributors to report important intelligence.
  • Monitoring competitors activities
  • Setting up a customer’s advisory panel made up of representative customers or the company’s largest customers so that a company can gain valuable information about customer needs and feelings.
  • Purchasing information from outside suppliers ie research firms outside the company egsynovate.
  • Establish a marketing information centre to collect and circulate marketing intelligence.



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