Principles and Practices of Marketing
  1. Expand your definition of services-how you define services shapes every interaction you have with your customers services should provide customers with satisfaction in essence the customers should walk  away pleased at the result of transaction and not just content but actually happy.a happy customer will continue to be a buying customer and a returning customer.
  2. Who are your customers-customers,buyers and clients want to pay a fair price for quality service or product and feel satisfied they have paid for services or product and receive what they have paid for in is important to listen to customers and do research,their habit and what they want and expect.
  3. Developing a customer friendly approach-by customer friendly,we mean viewing customer as most important part of your job.

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