Trends in product promotion

Business studies study module

The following are some changes that have taken place to improve the product promotion activities

  • Use of website/internet to advertise product worldwide, which has increased the coverage
  • Encouraging gender sensitivity and awareness in product promotion to bring about gender balance
  • Use of electronic billboards in advertisement to increase their visibility even at night
  • Intensifying personal selling by the business to reach more customers
  • Development of promotion convoys to move from one place to the other with music and dancers to attract more prospective customers
  • Catering for the rights of the youths when carrying out product promotion and even involving them in carrying out the promotion
  • Catering for the interest of those with special needs when carrying out advertisement
  • Advertisement through mobile phones by sending them s.m.s about the product

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