Wholesaler refer to a firm engaged primarily in whole sailing activity,while whole sailing refers to all the activities involved in selling goods and services to those buying for resale/business use.
FUNCTIONS OF WHOLE SAILING.
– Selling and promoting
– Buying and assortment( a group of similar things having different sizes,colour and quality) building
-Price stability –This is possible mainly due to storage that happens .During low production seasons,stored goods are released in the market and stabilize supply in the market.
– Risk bearing
– Market information(advice)due to contact with manufacturers
– Management services and advice
DIFFERENCES BETWEEN WHOLESALERS AND RETAILERS.
WHOLE SALERS RETAILERS.
-Sells goods from his warehouse -Sells goods from shop.
-Can be located else where -Located at complicated centers to offer
what is supplied.
-need large capital base to start -need smaller capital to start.
-need large storage space -need smaller storage space.
-buys in bulk and stocks in large quantity-buys at smaller quantity and sells in
-sells on cash basis -sells in credit and cash.
-specialize in buying and selling few -buy and sell different commodities
types of commodities