Why Are Feasibility Studies so Important?


The information you gather and present in your feasibility study will help you:

  • List in detail all the things you need to make the business work;
  • Identify logistical and other business-related problems and solutions;
  • Develop marketing strategies to convince a bank or investor that your business is worth considering as an investment; and
  • Serve as a solid foundation for developing your business plan.
  • Even if you have a great business idea you still have to find a cost-effective way to market and sell your products and services.

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