The business function of marketing is concerned with the planning, promotion, and sale of existing products in existing markets, and the development of new products and new markets to better serve present and potential customers.
Marketing information systems integrate the information flow required by many marketing activities. Marketing information systems provide information for:
• Internet/intranet web sites and services make an interactive marketing process possible where customers can become partners in creating, marketing, purchasing, and improving products and services.
• Sales force automation systems use mobile computing and Internet technologies to automate many information processing activities for sales support and management.
• Other marketing systems assist marketing managers in product planning, pricing, and other product management decisions, advertising and sales promotion strategies, and market research and forecasting.