Social media is the platform that facilitates interaction among people in virtual communities where they can share information and ideas. People access these virtual communities via platforms, apps, and websites that facilitate user interaction. Examples include Twitter, Facebook, and LinkedIn.
The sharing and advancement of personal information over a virtual platform allows people to remain in contact, even if they are not physically close to each other. The spread and advancement of mobile technology has allowed people to stay regularly connected to their social networks. By embracing social media, many companies have been able to connect with their customers and the market on a more personal basis, increasing the rate of growth of B2C (Business to Consumer). This can be done in the form of special coupons, promotional videos, etc. Social media has also facilitated the growth of C2C (Consumer-to-Consumer) e-commerce. Laws and customs regarding privacy and ownership of material posted on social media websites are developing.